Case Study: Transforming Likya Homes Digital Presence
Overview
Likya Homes, a prominent real estate company based in Antalya, Turkey, approached me with a critical mission: to revamp their outdated digital presence and establish themselves as the top choice for providing housing to foreigners in the region. Facing an obsolete WordPress website and lacking digital visibility due to poor SEO practices, Likya Homes sought a comprehensive solution to elevate their online presence and streamline their operations.
Challenges & Problem
Likya Homes existing website resembled a relic from the early 2000s, failing to captivate modern users and lacking essential functionalities.
Solution
I embarked on a comprehensive transformation journey to modernize Likya Homes digital infrastructure and revolutionize their operational efficiency. Leveraging cutting-edge technologies and innovative strategies, I've implemented the following solutions:
Utilizing Node.js, Tailwind CSS, and Google Firebase, I've engineered a sophisticated web application that served as Likya Homes digital hub. Powered by React, the framework provided a robust foundation for seamless user experiences.
Features
Testimonials Overhaul
Testimonials are the key to success in the real estate industry. I've revamped the testimonials with Google API to showcase the REAL client feedback and build trust with potential customers. Also reviews are automatically translated to the selected language by the user.
Maps Integration
Integrated Google Maps API to provide a seamless property search experience for users, enabling them to explore listings based on location and preferences. Also users can see the distances to the important places like airport, beach, city center etc.
Agent Management System
I've developed a comprehensive agent management system to streamline the process of managing agents, properties, and client interactions, enhancing operational efficiency and productivity. Agents can manage their own properties and clients, and also they can see the statistics of their properties. Also they can see the appointments and manage them, based on these actions they gain points and they can see their points on their dashboard. Points are used to rank the agents.
Project and Propery Management System
Tracking property performance, client interactions, and overall business operations are handled from the new panel. Agents can communicate to the potential customers, check how many times the property is viewed, favorited, shared, and contacted.
Visual Statistics
Also agents can see the statistics of the appointments, like how many appointments are made accepted, canceled etc. Agents can see the statistics of their properties and they can see the performance of their properties. Also they can see the statistics of the other agents and compare their performance with them.
Results
- Likya Homes underwent a significant digital transformation, moving from an outdated website to a modern, user-friendly web application.
- The addition of advanced search functionalities and immersive 3D experiences boosted user engagement, leading to a surge in website traffic and inquiries.
- The introduction of multilingual support and streamlined operations allowed Likya Homes to tap into international markets, attracting a diverse range of clients.
- The comprehensive admin panel provided Likya Homes with the tools to efficiently manage their inventory, client interactions, and overall business operations, promoting productivity and growth.
Conclusion
Through strategic collaboration and innovative solutions, I've successfully revitalized Likya Homes digital presence, positioning them as a leading real estate provider in the region. By embracing modern technologies and user-centric design principles, Likya Homes now stands poised for sustained success in the competitive real estate landscape.